Title: Proměny životního stylu v zrcadle reklamy
(Changes in lifestyle in the light of advertisement) – pdf
Abstract: Changes in lifestyles in the 19th and early 20th century were mainly associated with modernization processes. Among the important tools enforcing these changes belonged advertisement. Following contribution deals primary with the Czech society. The assumptions of adapting new lifestyles were visible since the 1860s´ in the perspective region. The acceleration achieved peak after WWI. Important role played technical innovations on which focused also advertisement.
Author: VOŠAHLÍKOVÁ, Pavla
Publication order reference: Historický ústav AV ČR Praha, Prosecká 809/76, 190 00 Praha, Czech Republic, mail: vosahlikova@hiu.cas.cz
Source: Studia Historica Nitriensia, year: 2015, vol.: 19, number: 2, pages: 241-246
Key words: lifestyle; modernization; advertising; technical innovations; 19th and 20th century;
Language: CZECH